Does the look of the online jewelry store tell you anything about the quality of the men’s rings they carry? Can you assume anything by the way they word their warranties? By the photographs of their products say their tungsten rings? By the borders, images, icons, logos or colors? Does quality have a corollary to price and if so is that the only corollary? I don’t know about you but I think it takes more than just pictures, words and logos to convince me that the product is worth the price.
Some things have helped me in my determination of this price versus value question regarding online purchasing:
- If I get it and don’t like it - can I return it for a full refund and no questions asked?
- Can I see similar products - even similar pictures or images - for significantly different prices?
- Do I recognize a name or a brand and if so can I associate the brand with quality or not?
- If I am searching for a ring for example, does it have real diamonds or CZ’s? Does it have real gold or gold plating?
- What type of warranty comes with the product - is it written and is it prominently displayed on the site?
- Do I know anyone else who has purchased from this online store - someone I trust to give me an honest recommendation?
- How high up on Google or Yahoo or Bing do I find the site when I type in my key word? (type in ceramic rings for example - typically the ones at the top have earned it by their quality, their longevity and their good customer service)
- For the most part, pricing will follow quality - really cheap prices typically suggest really cheap products - you remember the old adage that you can’t get something for nothing …
These might not be the only sources to look to when making an online determination but they at least narrow the chances of getting ripped off. I wish you luck, for those of us who have made mistakes online, it can be a painful experience - one that is not soon forgotten!


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