Jewelers of America is the national trade association for businesses serving the fine jewelry retail marketplace, representing 11,000 member stores. Jewelers of America’s primary purpose is to improve consumer confidence in the jewelry industry by: serving as a forum for discussion and analysis of issues; playing a leadership role in public, government and industry affairs; advocating professionalism, including high ethical, social and environmental standards; and facilitating members’ access to education. - JOA web site
Q. Does this mean that I should look for this logo when purchasing a men’s ring?
A. Nothing can guarantee one’s safety when purchasing any product but certainly it helps to know that the store you are buying from has been accepted to be part of this prestigious organization.
Q. When was JOA started and do they recommend certain stores over others?
A. Started in 1906, the JOA does not promote one store over another.
Q. I saw that mensringstore.com has their logo on their site - does this mean they are a member?
A. Yes they are a member … but just because someone has the logo on their site does not necessarily mean they are a certified, dues paying member.
Q. Does it matter if you are a retail store selling rings or can you be an online store and still be a member?
A. Both categories are included in their general membership.


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