Maybe you shouldn’t. Can you tell the difference by sight? Most people cannot. If you can’t then does it really matter? Many people think not. Give me a magnifying glass and I’ll possibly see the difference but most people don’t walk around looking for real versus fake diamonds with a magnifying glass - do they? So why does anyone care? Is it pride? Is it a search for perfection? Is it wanting to impress someone other than yourself - maybe even yourself?
My sense is that people buy a mens ring with a real diamond not because someone else might see and know the difference but that THEY know the difference. They have been conditioned (and I am not saying this is wrong) to want the best of everything … a Lexus, not a Toyota; an Infinity, not a Nissan; a Rolex, not a Timex. These products stand for something more than just a brand name or a look or a finish or a color or a driving experience.
And what might this be? We are looking to be loved and to be successful, to have a sense of purpose and worth in life. To many, this elusive search is somehow found and embraced through ownership - a Tungsten Ring with a real diamond from the Triton Ring Collection says something about their ability to be successful. They are somehow worth more not because the ring is worth more but because wearing an expensive ring says something about their ability to earn a good living, about their ability to succeed, about their ability to be supreme in their environment and on their job. Now there are other reasons but if few people can really tell the difference - then what does it really matter?
Here’s another reason people do it - they ARE successful and they need or want to maintain their image. How better to do so than to buy an expensive watch or ring or suit or car or house? By doing so - it validates what they appear to be in the eyes of their friends and associates and workers and family. Do you agree? Let me know…


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